Asia Bizz: Auto manufacturing giant Ford is looking forward to making its presence more prominent in the Indian market. Michael Bonham, the MD of Ford India, said that every ten days they will be putting up a new service or sales outlet in the Asian nation.
Last week, the company opened 45 dealerships and has taken the total number of services to more than 200. The company hopes to triple the number by the year 2016.
Ford has been is taking these measures to ensure it does have enough back up in place as it will be launching eight new models in the country. Bonham added that they will also be going deeper in to the rural India.
In the year 2011, Ford India recorded a sales of 1,20,000 cars. Meanwhile the company aims to push the production capacity of 4,40,000 units between its Chennai and Gujarat plants. Ford India also aims in making 600,000 engines.
Last year the company exported 20,000 units which mainly included its small car Figo and Fiesta, which is rebranded for the overseas market as Classic. Bonhem said that they are at present exporting to 55 countries and this will increase by 50 by the end of this year.
In India, Ford is the fourth biggest competitor after Hyundai, Suzuki and Nissan.