Asia Bizz: Russian online dating website, which is designed for people looking for serious relationships, has now attracted a new round of investment. The new investment company is UMJ Russia Fund and the venture fund is managed by the United Managers Japan Inc.

The total investment in the company now stands at more than $2 million. Fast Lane Ventures were the one to launch FLV is the leading Russian company that develops innovative Internet business that launched the dating service.

The new investment is planned to enhance the service and will also support new marketing campaign to win more users as well as to raise the brand awareness. The website was launched in December 2010 and became the first dating service created with the purpose of helping the online users who are looking for a serious relationship on the internet.

The website got tremendous response and at present has 1 million users, out of which thousands have already found their long term partners, while the others have already got married. The monthly subscription fee is the main source of income for the website. stands out amidst the other websites due to its scientific algorithms. The website matches singles by 17 characteristics once they have undertaken a personality test.