Yatra.com, and Tyroo, a Global advertising network funded by Yahoo, today announced an alliance that will allow Tyroo to exclusively promote and sell Designated Advertising Space on Yatra.com
With this tie-up Yatra.com expect many more prestigious advertisers to promote their brands on Yatra.com and reach out to one of the most filtered, targeted and premium audience. Tyroo will be responsible for sales on Yatra.com website to interested parties in India and overseas and shall receive exclusivity for Designated Advertisement Space during the term of this association with Yatra.com. Tyroo in return will receive commission for the space sold.
Yatra.com had opened its website for advertising last year and some of the top advertisers like Nokia, Airtel, Citibank, HP, ICICI, Reliance Communications, Tata Indicom, Hyundai i20, Mahindra Xylo, Fiat Linea, Maruti Suzuki have advertised on the website during the year