Research In Motion Cuts Prices of Smartphones by 27 % in India

Research In Motion Cuts Prices of Smartphones by 27 % in India

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Asia Bizz: Popular smartphone maker Research In Motion (RIM) has announced a cut the prices of some of its smartphone models in the Indian market on April 1, 2012. The company has slashed the prices of the smartphones up to 27 percent.

RIM has cut the prices of four of its smartphones including the Curve 8520 and the four models account for 60 percent of RIM’s sales in the Indian market.

The move has been taken by the company in order to increase its sales in the Indian market, which is considered as the second largest mobile market in the world. At present, the company faces intense competition from other rivals like Apple and the Android smartphones in the country.

A report mentioned that the company took the move to reduce the prices of its smartphones just a day ahead of its Q4 2011 earnings announcement. it is alleged that the price cuts by the company show the demand for their products to be lower than expected. The report added that the cuts are probably an attempt to move more models of their phones.

Analysts expect that the cut in the prices might help the company to increase their sales in the country.