HP to re-enter tablet market after 2011 TouchPad failure

HP to re-enter tablet market after 2011 TouchPad failure

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Asia Bizz: American computer manufacturer Hewlett Packard (HP) has indicated that it might re-enter the tablet PC market in India. The Senior Director of product and marketing, Vinay Chandra Awasthi said that the company will continue to study the tablet market and will share information with the media once they have a plan.

The first WebOS-powered tablet TouchPad was launched by HP on July 1, 2011; later the company had to withdraw the product from the market citing the disappointing sales of the TouchPad.

HP withdrew the tablet on August 18, 2011 which was just seven weeks after it hit the market. On April 5, 2012 HP  launched the Z1 which is a 27-inch all-in-one workstation.

The Z1 is priced at Rs. 1 lakh and comes with a warranty of three years. Anurag Gupta, the HP Category Head of Mobility PSG said that  with the launch of the new device, the company is creating a new category space for workstations which target professionals in the media as well as entertainment industry, engineering, architecture, construction, oil and Gas and geographic information system.

HP has a 53 percent share in the market in the workstation space.