Asia Bizz: Popular Indian cricketer Virat Kohli has been recently signed as the brand ambassador of Toyota Kirloskar Motor (TKM). Kohli will endorse the auto brand as it enters a new phase of growth in the Indian market.
With the help of the wide line up of products, the company aims to bring a smile on the faces of all its customers by designing vehicles that are fun and exciting to drive. Sandeep Singh, the Deputy Managing director of marketing at Toyota Kirloskar, said that were are extremely happy to announce Virat Kohli as their brand ambassador.
Singh added that the Indian cricketer has brought all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance energy, fun and excitement. Moreover, Toyota’s journey in India and Virat Kohli’s cricket have similarities. Both have went on to become one of the most promising players in their respective fields. The brand as well as the cricketer represent perfection and continuous improvement.
With the latest vehicles Etios Liva and Etios, the company aims to reach the younger generation. Kohli will feature in campaigns for the brand through various electronic and print communications.