Asia Bizz: Canadian mobile phone manufacturer Research In Motion (RIM) might reportedly cut prices of its phones to increase sales in the Indian market. RIM recently slashed the prices of its smartphones by about 25 to 30 % to in a bid to deal with its struggling position against rival Apple’s products.
The company considers the Indian market as one of the most competitive markets in the world, but this is not the first time that a phone company has slashed the rates of their phones in India. Other handset makers have reportedly been lowering the prices of phones in order to attract more customers.
The Managin director of RIM India, Sunil Dutt said that more price cuts could not be ruled out as the brand benefits from the economies of scale through the increased sales. The other leaders in the market like Nokia and Samsung said that they would not slash their prices, but would instead focus on broadening the product portfolio.
Dutt added that RIM’s aim is to reach out more customers and the price cut will help their handsets come in to the ‘affordable’ bracket for the consumer segment as well as their enterprise customers. According to the analysts, the average price of the BlackBerry smartphone stood at Rs 21,000, which is extremely steep when compared to the other brands in the market.