Asia Bizz: Japanese-based camera giant Nikon launched its 13 new COOLPIX compact point and shoot cameras for the Indian market on April 11, 2012. The new cameras by Nikon are a part of its Spring Summer 2012 collection which comes with special pricing for all budgets.

The cameras come in a variety of colors with HD video recording modes, Nikon lenses and also Hindi language options on the menu. At the launch, Hiroshi Takashina the MD of Nikon, said, “ The refreshing new COOLPIX spring series collection unleashes the best in class technology, astonishing image quality with excellence in bringing about a new customer experience to meet the diverse customer needs.”

The MD added that the models are good looking and also offer outstanding reliability with great performance. Bollywood actress Priyanka Chopra, who is the official brand ambassador of Nikon, was also present at the launch. The actress said, “The COOLPIX collection continues to get even happening and more colorful every season. While design and color are just added attributes and captures attention, the COOLPIX series also makes photography fun and easy for a spontaneous photographer like me.”

Chopra added that the new compact digital cameras are user-friendly and even first-time users can take beautiful pictures.

Some of the models launched include the Nikon COOLPIX P 510 (Rs. 23,950), Nikon COOLPIX P310 (Rs. 16,950), Nikon COOLPIX S9300 (Rs.18,950), Nikon COOLPIX S9200 (Rs. 17,950), Nikon COOLPIX S6300 (Rs. 12,450), Nikon COOLPIX S4300 (8,950) among others.