South Korean mobile phone manufacturing giant Samsung Electronics has opened its first ‘Samsung Mobile Brand Store’ in Delhi at Select City Walk, Saket. The mobile phone store is spread in 1,600 sq ft and features Samsung’s range of smartphones, including its tablets and accessories.
BD Park the president and CEO of South West Asia, Samsung Electronics India at the occasion said, “The Samsung Mobile Brand Store is a significant step in the direction of creating new, unique, and holistic product experiences for consumers at the retail level.” All the prospective buyers of Samsung devices can now interact with the products through a convenient table top, multi product demonstrations, displays, as well as dedicated areas of interacting with the Samsung Product Consultants.
Park added, “We are confident that our consumers will enjoy this new approach in Smartphone retailing and we will look at further expanding the Samsung Mobile Store network in the country this year.” At present the company offers 19 smartphones within the price range of Rs. 7,350 and Rs. 8,250.
Samsung also has its tablet range which is priced between, Rs. ,350 and Rs. 39,350. The Samsung Mobile Brand Store network aims towards complementing the company’s growing number of the smartphone cafes.