South Korean electronics manufacturers, Samsung and LG have on May 2, launched a new range of smart televisions for the Indian market. The new range of smart TVs have been launched so as to consolidate their position in the market so that they could dominate in a new segment.
LG is aiming the number one position in the market with 30% share in the segment. While Samsung say that it aims to widen its lead in the category.
Research company DisplaySearch says that Samsung enjoys 19% share in the flat panel display TV in the Indian market, which is followed by LG and Sony, both at 18%. LG has launched its latest 3D smart TV range which has cinema screen design and a large screen size 3D TV.
LG expected a revenue growth in the 3D TV segment, where it is targeting a revenue of Rs. 1,000 crore. Soon Kwan the MD of LG India said that the company plans to roll out an aggressive marketing strategy with a target investment of Rs. 100 crore to market its 3D TV range. Even Samsung Electronics has rolled out its flagship LED and plasma smart TV in the Indian market.