11:30 pm - Tuesday September 16, 2014

Dunkin Donuts enters Indian market, with first store in Delhi

In some good news for the foodies in India, US based foods chain Dunkin Donuts has now put its step in the country. It has launched its first store in Delhi on May 8, 2012 just a few months before Starbucks arrives in the country.

This year the company intends to set up eight to ten stores, all in Delhi. And in the upcoming five years the Massachusetts based company intends to set up about 100 stores in the country.

Dunkin Donuts has planned to set up an affordable eating place, which would serve the best in food. Co-chairman and founder of Jubilant Bhartiya Group, Hari S Bhartia said that their aim is to launch an affordable brand in the country. Bhartia added, “Our products like coffee are priced 10 per cent to 15 per cent lower than competitors”.

The stores will be wholly owned by Jubilant FoodWorks, which also owns the rights of Dominos Pizza and will pay a royalty fee to Dunkin. Dunkin Donuts has more than 10,000 restaurants across the globe in 32 countries. The company was founded in the year 1950 and is now looking up to open 300 restaurants in the region in the next few years.

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