Mahindra Group’s Mahindra Retail has now joined hands with popular maternity apparel maker, Destination Maternity Corporation to open a retail shop in Indian market. The two giants have come up with its first Destination Maternity store at the Ambience Mall in Gurgaon.

Brands like Motherhood Maternity, Destination Maternity and A Pea in the Pod will be retailed by the store. K Venkataraman, the CEO of Mahindra Retail Pvt Ltd while talking about the tie up said, “Destination Maternity has been the favoured and preferred brand of choice by pregnant women all over the world. We at Mahindra Retail have seen the gaps between the specific needs of expectant mothers and their desire to look smart. Hence our efforts, through this partnership with Destination Maternity, are to address the lacunae of smart maternity wear and provide mothers-to-be with a right blend of fashion and comfort.”

Venkataraman also added that they have developed an ethnic maternity brand known as Kriti Maternity with Destination Maternity. India is indeed considered as the most lucrative market and Mahindra Retail is trying its best to fill in the need for smart as well as comfortable maternity wear especially for the Indian mothers.

Since the year 2008, Motherhood Maternity has been retailing out of Mom & Me stores.