Technology firm, IBM has on May 21, 2012 said that it has been engaged by the Indian financial services firm Axis Bank. IBM has been engaged by the bank to provide more efficient customer care services to its customers.

However, the financial details of the deal have not been disclosed. IBM said in a statement that it will be managing the centre operations of the bank’s existing 58 regional asset centres to a single mortgage contact centre. The statement added that the contact centre will provide inbound voice and email communications from its bank customers.

The new contract will help Axis Bank to benefit from additional potential revenue generated from the cross selling or up selling services or applications at the consolidated mortgage customer care centre. Jairam Sridharan, the senior vice president of the bank said, “We evaluated various companies and found that IBM understood our requirements best and was able to demonstrate true value and a partnering approach that gave us the confidence to entrust this critical operation to them”.

At present the bank which is a part of the private sector, has more than 1,250 branches and 7,500 ATMs across the country.