Indian subsidiary of the Italian automobile manufacturer, Fiat India recently called off its distribution alliance with Tata Motors. Fiat says that within 12-18 months it will be able to stand on its own with 100 exclusive sales and service centres in place.
The auto giant is also confident about boosting the market share to 1-1.5 percent within 36 months from the present 0.7 percent. Enrico Atanasio, the Fiat India Commercial Head, while talking to the reporters at the launch of the company’s second exclusive sales and service centre named Fiat Cafe in Pune, said, “The process of transition should get completed over the next 12-18 months”.
Enrico added that Indian and China are the two important markets for its Asia-Pacific strategy and said, “Today we have just 0.7 per cent of the Indian market and we are not satisfied with this. In the next two to three years, we can grow to 1.5 per cent level.” The Commercial head also said that in all the markets where Fiat has a factory, it has more than 6 percent market share.
The new strategy has mentioned that a Tata- Fiat dealer will be setting up an exclusive Fiat Outlet as well.