China based computer manufacturing giant Lenovo India has on May 28 appointed Bollywood actor Ranbir Kapoor as their brand ambassador. The company released a statement which said that the announcement comes along with Lenovo’s focus on becoming the preferred brand for the young generation in India.
The entire range of products will now be endorsed by the ‘Rockstar’ actor. Lenovo over the years has proved itself as the number one PC maker as per the research firm IDC, which mentioned that the company has a 15.8 percent market share in January-March 2012 period.
Shailendra Katyal, the Lenovo India director of marketing said, “We want to play aggressively in the consumer space and become the most preferred PC brand among the youth. Signing on Ranbir Kapoor is a strong step towards the evolution of the Lenovo brand and in line with our brand philosophy For Those Who Do”. Lenovo even expressed that it is confident that Ranbir will be able to effectively communicate its ‘Do’ attributes to the consumers.
Ranbir Kapoor while talking about his association with the brand said that he has always been passionate about technology and that he is really excited to be associated eith a global technology brand like Lenovo.