Nissan launches ‘What If’ campaign with Usain Bolt

Nissan launches ‘What If’ campaign with Usain Bolt

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Japanese based company Nissan has on June 1 launched its global brand campaign ‘What If’. For the new campaign the company has roped in the world’s fastest man Usain Bolt, the 25 year old Jamaican who ran 100 meters in just 9.58 seconds, the time in which many of us to take two breaths.

The campaign has shown the world’s fastest man on the left and on the left a red Nissan GT-R that reveals its own time of zero to 100 kilometers per hour in just 2.8 seconds. The new ‘What If’ campaign aims at highlighting the iconic products and technologies which would attract the customers.

With the new alliance with Bolt, all the questions on the high level performance of the new GT-R super car, have been put to rest. Usain is currently training for the upcoming Games in London. The Olympian shot for the campaign in his hometown of Kingston, Jamaica.

Bolt says, “Drive a car like the GT-R and it gives you the chills”. Nissan unveiled the new Bolt GT-R series in Japan at Narita International Airport near Tokyo and Osaka’s Kansai International Airport. The multi year ‘What If’ campaign will soon reach all the important cities and intends to increase the brand power of Nissan.