Nikon to increase prices of products in India

Nikon to increase prices of products in India

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Asia Bizz: With the constant weakening of the rupee in India, there are chances that it might put an adverse effect on the tech market with a hike in the prices of electronic products. Hiroshi Takashina, the Managing director of Nikon India said that the prices of  Nikon products in India might increase due to the fall in rupee.

Hiroshi was in India for the launch of the DX format D3200 camera. The latest product, according to the managing director, will strengthen the company’s position in the DSLR segment which already exists. Hiroshi said, “The rupee fall has impacted our profitability hard. The problem is quite serious for us. We hope that the Indian government does something to contain the fall. Otherwise, we will have to increase prices”.

At present, the demand for the DSLRs in India is 1.7 lakh units, which is likely to increase to 2.5 lakh in this fiscal year. Takashina added , “We expect to maintain our market share this year, too”.

The new D3200 is a successor to D3100 and comes with a 24 megapixel camera with a sensitivity range between 100 and 6400. Nikon is a popular brand in the country and offers a range of imaging products including the superior Nikkor lenses.