Dell India announces price hike due to rupee fall

Dell India announces price hike due to rupee fall

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Asia Bizz: Laptop and computer manufacturing giant Dell announced on June 7, 2012 that it has hiked the prices of some of its products over the last few weeks. The company said that the decision was taken due to the steep fall in the value of the Indian  rupee, which has pushed the input cost for the PC makers across the country.

Mahesh Bhalla, the Executive Director and GM of Dell said, “If the impact of rupee depreciation is 1-2 per cent, it is manageable for us. But if it is more than that, we are left with no choice but to pass it on to the consumers. The prices of our products is higher than it was last month”.

It was informed that for some of the products the prices have been increased by up to 10 percent over the last few months. The Indian rupee has fallen to Rs. 56 level from Rs. 45 last May, which has marked a depreciation of over 24 percent.

The price has been affected due to the fall in the rupee and also the constrained supply of components due to the floods in Thailand and the tsunami in Japan. Due to these reasons, hardware companies have hiked the prices of the devices like desktops and laptops.