Indian auto giant Mahindra and Mahindra has once again announced the pre-bookings of its popular and much awaited XUV 500 from June 8. The company on June 13, 2012 announced that it has already received an overwhelming 7,200 bookings for its most popular sports utility vehicle within just two days of re-opening the bookings.
Earlier the pre-orders of the XUV 500 was opened in the month of September last year and this is third time the company has opened the bookings. The company periodically stops the bookings of the vehicle due to the massive response and inability to satisfy the overflowing number of customers.
At present the car commands a premium of over Rs. 2 lakh in the black market considering the craze all over India. The XUV 500 has been priced between Rs. 11 lakh and Rs. 15 lakh and is available at more than 100 dealerships across the country including the cities where it was launched earlier.
Pravin Shah the chief executive Automotive Division of M&M said, “We would like to take this opportunity to offer our heartfelt thanks to our customers for the confidence they have shown in us. This overwhelming response in today’s challenging market environment is a testimony to the popularity of the XUV500.” Considering the demand and the competition, the company has decided to increase the production of the new XUV 500.