The popular dairy Brand Amul, from the Gujarat Cooperation Milk Marketing Federation, now expects to increase its exports by 20 percent on the back of surging demand. At present the federation is exporting products like butter, ghee, cheese and srikhand worth Rs. 100.
R S Sodhi, the Managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF) said, “We are expecting to increase our export by 20 per cent soon”. The brand has a prominent presence in the overseas markets like Mauritius, US, Oman, UAE, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries.
Sodhi added, “Though our focus is mainly on the domestic markets, we have to ship our products outside to cater mainly to the needs of Indians settled abroad”. The federation was formed in the year 1946 and is jointly owned by 3.03 million milk producers in the state of Gujarat.
The White Revolution was spurred in India which in turn made India the largest producer of milk and milk products in the world. Amul is also the world’s largest vegetarian cheese brand. The brand is also considered as the largest food brand in the country and the world’s largest punched milk brand with an annual turnover of USD 2.2 billion.