German auto manufacturer, Daimler AG has entered the truck segment of the Indian market. The auto giant is now all set to roll out its 25 tonne Rigid BharatBenz truck, which will be rolled out of its assembly line at its Orgadam plant in Chennai. Daimler will be investing adequately in Indian operations and the first on the production line is the BharatBenz truck. The truck will be formally launched in the Indian market by the month of September 2012. The company is also keen on finding new ways to satisfy the Indian needs as far as the commercial vehicles are concerned. Daimler has also added a dedicated place for Lord Ganesha, who is considered as the lucky charm by people of India, on the dashboard. The company has also given it an Indian name with BharatBenz so that it appeals to the Indian customers. Once Daimler’s products are ready for the launch, the company is all set to make its market in the local market. The new Daimler plant in Chennai is spread over 160 hectares, which includes a production plant and state of the art in house test track, on which the trucks are tested. The new trucks will have to undergo stringent tests and trials before they are ready to be sold.
Daimler AG to enter Indian market with BharatBenz
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