Nissan to rope in more management students for brand management

Nissan to rope in more management students for brand management

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Auto manufacturer, Nissan is looking forward to make it big in India in terms of sales as well as brand building. The company will be doing so by roping in management students.

Nissan is also planning to make its talent hunt programme which will be known as Nissan Student Brand Manager Programme, so that the talent could be roped in a more effective way. Nissan announced that it has selected 19 young B-school students as Nissan student brand managers which was first launched in the year 2010 for this year. Nitish Tipnis the sales and marketing director of Hover Automative India said, that the third season of programme has brought more innovation and creativity.