Vuclip, a mobile video service on July 12, 2012 launched India’s first mobile video portal. It has launched the women centric channel known as Mira!, which can be access through any internet enabled mobile phone.

The content of Mira has been sources from about 30 Indian as well as global content providers which offer free access to videos on various topics like fashion and style tips, cooking recipes, parenting, cooking tips, career, entertainment, astrology and more. The service has also conducted a survey which states that around 60 percent women respondents from India use their handsets as a primary source of entertainment.