Indian food products corporation, Britannia Industries has July 12, 2012 said that it will soon rollout new range of breads including multi fibre, multigrain, whole wheat and honey oats. The new products will be launched by the food manufacturing major so as to strengthen its presence in the health food market of Rs. 5,500 crores.
Anuradha Narsimhan, the Category Director of Health and Wellness said that the market size of healthy food products in the country is growing at more than 15 percent per annum. In Indian the total food industry stands at Rs. 11 lakh crore out of which 91 percent is held by the unbranded products.