The country of Japan in July 18, 2012 unveiled its slogan for its bid to host the 2020 Summer Olympics as ‘Discover Tomorrow’, while it battles Madrid and Istanbul for the global event. The International Olympics Committee (IOC) has chosen the Japan capital, Madrid and Istanbul as the final candidates to host the 2020 Olympics.

The slogan underpinned “global inspiration and dynamic innovation”, which reflects Japan’s bid for the Games and Tokyo as a City. Tsunekazu Takeda, the committee president said, “We believe that Tokyo 2020 will be a Games in which the Olympic values add to the life of the host city and its people, and in which those people and their culture, customs and values add something to the Olympic movement”.

Takeda added that Japan’s unique hospitality was the key theme. The committee president said, “It is just one example of the traditional culture, based on Olympic values of respect, excellence and friendship, that makes Japan so fascinating to visitors”. The winning city will be announced in the month of September next year.

In terms of public support for the hosting of the games, 47% is for Tokyo, against 73% and 78% for Istanbul and Madrid respectively. The lack of public enthusiasm was cited as the reason why Tokyo lost out to Rio de Janeiro for the 2016 Games.