India’s Reliance Life will be introducing fixed salary for the insurance advisors to reduce the attrition and also to further improve customer services. The company has taken a cue from its Japanese partner Nippon Life’s strategy.

The salary based insurance agent drive will be launched in the semi-urban and the rural areas. By the end of this financial year, the company aims to hire 5,500 career agents across the 200 branches. Malay Ghosh the President and executive director of Reliance Life Insurance said that the basic impulse is to provide a minimum fixed salary to agents in order to infuse a sense of security and professional commitment.