Indian edible oil brand Dhara has on August 28, launched its new marketing campaign known as the ‘India Ka Tadka’. According to the new TVC , Indians love to eat friend food but the growing awareness on health and fitness is making people shy away from indulgence.
Dhara says that when the food is fried in Dhara, it is healthy and one could still enjoy their favourite delicacies. Amit Kumar Taneja, the senior brand manager says that the new TVC encourages the consumers to change their cooking oils frequently as different oils offer different benefits. The message is also being reinforced on the packaging of the oil.