Online retail giant Amazon has unveiled the larger Kindle Fire tablets on September 6, 2012. With the launch of the new tablet the online retailer has challenged the Apple Inc’s dominant iPad, by launching the product at a lower cost and digital content.

Amazon has hopes that the lower prices of its products and digital content will help the company to in it bigger share of the booming market. The new Kindle Fire series has been launched between the price range of Rs. 159 $559.

The new tablets come with the ads which are known as the ‘special offers’ which appears when screens are locked and in the corner of the home screen which has helped the company keep the prices low. Last year Amazon entered in to the tablet market with its 7 inch tablet at roughly half the price of the $499 iPad.

Surprisingly, within just ten months Amazon Amazon tablets became the number two tablets in the United States after the iPad. The extended line up of Amazon has also intensified the competition with Google and Microsoft, who have also this year entered the tablet market. Amazon will begin the shipments of the 8.9 inch version of the tablet on November 20, 2012.