Indian auto giant Tata Motors has launched its premium vehicle Xenon in the Indian market. The company said that it expects to push up its market share in the segment 25-30 percent.

Ravi Pisharody the executive director of commercial vehicles said, “We are quite bullish about the growth outlook in the pick-up segment, and with Xenon, our share in this segment can go up to 25-30 per cent”. The new Xenon has been priced between Rs. 5.44 and Rs. 6.34 lakh ex showroom price Thane. The company added that it commands 20 percent share in the pick up segment now. The Xenon was launched by the company in the global market three years back.