Search engine giant Google on September 25, 2012 said that it was launching its Nexus 7 tablet computer in Japan. The Nexus 7 has been launched with the aim to take on the Apple’s iPad in one of the most lucrative markets in the world.

The Nexus 7’s 16 gigabyte model is powered by the latest generation of the Android software. The device is now available to order at Google Play beginning from September 25, 2012 and will hit the shelves on October 2, 2012.

The tablet has been prices at 19,800 yen and comes in around half the price of the lowest spec third generation iPad available in the Japan market. Eric Schmidt, the executive chairman while speaking at an event said that the rapid fire growth of its Androidn Operating system will help Google’s seven inch tablet catch on in Japan.

Schmidt added, “Android has grown so fast it’s hard to keep up. There are now more than 500 million Android users around the world.” In survey conducted by Google showed that 75% of the Japanese smartphone owners use their devices for shopping. Google has also launched the Nexus 7 in the other markets like Canada, Britain, Australia and the United States.


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