Online shopping has become a new trend especially during Chinese festivities and personal celebrations. The trend has also helped in the development of e-commerce gift market.
Although there are many types of gifts on the internet, gift cards tend to be the most popular ones among companies and individual customers, due to the convenience factor. There are digital gift cards which have values ranging from 300 yuan to 500 yuan, which are the most popular among the online shoppers. Apart from the festival seasons, the other specific dates like Valentine’s Day or Teacher’s Day.
The trends are clearly changing, with people gaining trust in buying goods online. This will surely help China’s online shopping stores.