The China Toy Expo has begun in Shanghai on October 11, 2012. Many companies specializing in China’s toy and kids products are participating in the major event in Shanghai.

The expo is running along with the China Kids Expo and the China Licensing Show at Shanghai New International Expo Centre. The three shows of the Expo will begin on October 13, 2012 with an exhibition area of 83,000 square meters.

Li Jiewei, the spokesperson from the China Toy & Juvenile Products Association said that the number of exhibitors has exceeded 1,000. Some of the leading toy brands from about 20 countries and regions including the United States and UK will be participating in the Expo.

Major names from the around the world include Little Tikes from US, Murphun from UK, Eitech from Germany and Plenty Play from Denmark. Li added that all the brands from across the globe are expecting a major foray into the Chinese market. China is considered to be one of the most lucrative markets in the world. Liang Mei, the executive vice president of the association said , “China has become a hub for toys and kids products after 10 years of efforts”. Mei added that the international institutes have great expectations regarding the Chinese market.


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