Indian telecom giant Bharti Airtel has launched an emergency alert service on December 2, 2012, which enables customers to send an alert message with their location details to 10 mobile numbers. This has been done in order to provide customers with a safety net on the Airtel network.
Airtel released a statement which said, “During an emergency, Airtel mobile customers can now send an alert with their geographic location to their closest 10 loved ones simultaneously with just a call, facilitating an access to easy and quick help”. Moreover, the subscribers can even send a ‘SAFE’ SMS to close friends or family members, indicating their situation.
Airtel customers can send the SAFE message to a pre-defined group of about ten family members and friends to keep them informed of their well being, when they are in in a situation of a natural calamity, disaster with just the press of a button.
The emergency call service will be charged at Rs. 30 for 30 days and customers can send this alert even if when they have minimum balance in their accounts. The subscribers can call on 55100 to send an emergency alert and the numbers registered by the customer will receive voice and SMS alerts with the location details of the customer. Airtel customers can avail of the service by typing HELP in the message box and sending it to 55100.