McDonalds Japan criticised for 60 seconds campaign

McDonalds Japan criticised for 60 seconds campaign

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American-based fast food giant McDonalds Japan has launched a new campaign known as the ‘Enjoy! 60 Seconds Service’. The motive of the campaign is to give customers their meal in just 60 seconds, or their next hamburger could be free.

However, the service is only effective between 11 am and 2 pm. The new campaign also does not apply to products which are known to take more than a minute to prepare. Some of the preparations like the ‘Double Quarter Pounder with Cheese’ takes more than a minute to prepare and such items are not part of the offer.

The promotion is becoming popular, but the service is a hard task for the employees of McDonalds outlets in Japan, who are literally on a timer with every order. Moreover, there have also been complaints in terms of quality due to the campaign. Social networking site Twitter has erupted with complaints about the new offer and many people have even shared pictures of their 60 seconds disaster.

The Japanese are known for spending a little extra time and money for better quality food, which also includes fast food. Most people do not mind wating for about 20 to 30 minutes so as to enjoy an appetizing meal, but the people of Japan do not appear too pleased with the service offered for the new McDonalds meals.