Bollywood actress Katrina Kaif has been roped in as the brand ambassador by mobile phone manufacturer Sony India. The company has signed the actress for its Xperia range of smartphones.


Sony has signed a two year deal with the actress initially and during this period the ‘Sheila Ki Jawani’ actress will be seen endorsing the Xperia series beginning from March 2013. Kaif hs been appointed by the comoany at a time when it is trying its best to magnify its presence and the latest association is also expected to boost the visibility of the brand in India.

Sony is also planning to invest Rs. 300 crore in the financial year 2013 for marketing its Xperia range. Tadato Kimura, the head of Sony India said, “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia’s ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand”.

Xperia has become critically important for the business of Sony in India and it also plans to triple its investment to Rs. 300 crore for marketing Xperia in April 2013-March 2014. Sony will also be launching an outdoor campaign for the latest series.


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