Softdrink manufacturing giant PepsiCo. on March 1, 2013, announced that it has roped in Indian cricketer Unmukt Chand as its brand ambassador. Chand is the winning team captain of the U-19 Cricket World Cup for India.
The company, in a statement said, that the 19-year-old player will now feature in the company’s ad campaigns, along with other cricketers like MS Dhoni, Virat Kohli and Suresh Raina. Homi Battiwala, the PepsiCo India Senior director of marketing of Colas juices and Hydration, while commenting on the development said, “Our latest campaign takes forward the ‘Oh Yes Abhi’ philosophy and brings alive Unmukt’s impatient moments in his first ever ad-film with MS Dhoni, Virat Kohli and Suresh Raina.”
While talking about the ad, Battiwala added that the film showcases the young star, who is impatient to be a part of the Indian cricket team, which exemplifies the company’s positioning in a fun and exciting manner.
The beverage company had been active in roping in the young and emerging talent in the past as well. Chand is a right handed batsman and plays for Delhi in Indian domestic cricket tournaments. The cricketer has also played for the Delhi Daredevils in the Indian Premiere league. Chand hails from Khudku Bhalya, which is a village in the Pithoragarh district in Uttarakhand.