Car sales decline forcing manufacturers to offer discounts

Car sales decline forcing manufacturers to offer discounts

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As prices in the Indian market go up for various commodities, car sales have taken a hit. With the increase in the price of fuel, even newer car models are not being picked up by consumers.

car sales

When the top ten models of 2011 and 2012 were compared, it became apparent that most car models had lost favor with buyers. For Instance, India’s largest selling auto company Maruti Suzuki, lost about 24,534 units in 2012, this accounts for more than 2000 units per month. The car manufacturer closed the year at 286,833 units sold.

Even Hyundai’s i10 lost potential customers as sales fell by almost 40,000 units to 98,702 units in the year 2012. This proved to be a decline of 29%. On the other hand, the Hyundai Santro did not even make it to the top ten cars in 2012, whereas it occupied the eighth position in 2011.

However, at least four popular car brands managed to increase the sales of the car in 2012, despite a slowdown in the market. Maruti’s Swift and DZire, as well as the  Tata Nano and Hyundai i20 were among the major crowd pullers, but the first two months of 2013 saw the slowdown becoming even worse.