Beverage giant PepsiCo India, on Mach 25, 2013, announced its association with eight Indian Premiere League (IPL) teams. There are a total of nine IPL teams and the company is now the Exclusive Pouring partner for the sixth edition of the tournament.
The IPL is all set to begin on April 3, 2013 and teams include the Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab, Chennai Super Kings, Delhi Dare Devils and the current champions Kolkata Knight Riders. PepsiCo will have exclusive pouring rights for the home matches of the partner teams.
Pepsi and Mountain Dew will lead the activation with the Delhi Daredevils, while the Kolkata Knight Riders and Pune Warriors will be led by Pepsi. Mountain Dew will lead Kings XI Punjab and Rajasthan Royals, while Royal Challengers Bangalore, The Sunrisers Hyderabad and Chennai Super Kings will be lead by 7 UP.
Gautham Mukkavalli, the CEO of PepsiCo India said, “At PepsiCo, we believe that winning the title sponsorship of Pepsi-IPL was just the beginning and we are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximize the tournament’s potential.” The CEO added that they were thrilled to have been associated with these teams.