Honda Motorcycle and Scooter India is now all set to jump into the competitive two-wheeler market in India, with the launch of its Splendor bike. The Splendor was the company’s flagship model with its former partner Hero MotoCorp, in the 100 cc category.
Recent reports have claimed that the company will be launching its another 100 cc motorcycle in the next couples of months to build up a dream series of the mass market bikes. People familiar with the development say that the new bike has been codenames as K23 and will be based on the platform as the Dream Yuga.
An official from the company on the condition of anonymity said, “The new 100cc offering is the value-engineered version of the existing 100 cc bike and will be priced aggressively so it can be positioned straight at the Splendor segment. Yet again, the company is striving for higher fuel economy as the USP”. With the launch of the new bike, the company aims to sell 6 lakh units in the financial year 2014.
At present, the Dream Yuga is available for between Rs. 44,000 – 48,000 and the Splendor is priced between Rs. 40,000 and 45,000. The new bike is expected to be priced in this low price range as well.