Tetra Pak aims to enter rural market in India by opening a...

Tetra Pak aims to enter rural market in India by opening a plant

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Popular food packaging solutions firm Tetra Pak is now aiming high for the Indian market. The company is specifically preparing for opportunities in the rural market of the country by introducing smaller-sized packs. The company recently opened its new facility at Chakan near Pune, in the state of Maharashtra.

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With this new plant being open, the company has doubled its capacity to up to 8.5 billion packaging materials per year that will cater to growing demands of India, South East Asia and Middle East. Dennis Jonsson, group president and chief executive said, “Today India ranks among our fastest growing markets. Investing (in) this factory demonstrates our strong commitment to supporting our customers to meet the growing consumer demand in the region”.

The new plant also has a capacity to scale up to 16 billion packages. Kandarp Singh, Tetra Pak Managing Director South Asian Markets, while highlighting the potential of Indian rural market, said that they are seeing a very exciting rural opportunities and are also working with many key players.

The packaging solutions of the company are being provided to some major companies in the country like Parle Agro, Dabur and Nestle. Tatra Pak has also posted a turnover of Rs. 965 crore in 2012-2013.