Telecom giant Vodafone India has announced that it has cut its 2G data rates by 80%, from 10p/10kb/ to 2p/10kb. For the time being, these new rates are applicable in states such as Karnataka, Uttar Pradesh, Madhya Pradesh and Chhattisgarh circles. The company also said that the new rates will be rolled out in other circles in phases.
With the recent price cut, the Vodafone 2G is the cheapest in the country and the new rate will be applicable for pre-paid, as well as postpaid customers who utilize the operator’s 2G network on a Pay-as-you-Go basis. Vivek Mathur, chief commercial officer at Vodafone India said, “We want to accelerate mobile internet adoption through penetration, consumption and value addition. This 80% reduction in data charges for customers using 2G network is an important step in this direction and we are confident that this move will facilitate in faster adoption and better usage.”
The company also clarified that it has been hand-holding customers when it comes to the use of mobile internet and has been educating both current and potential users about how important internet is and how much value it can add to them. The company is also building content partnerships at the moment, educating retailers and simplifying pricing, while they offer various choices to customers based on their interests and needs.