Nissan aims for high sale targets for Indian market in 2013

Nissan aims for high sale targets for Indian market in 2013

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Japan-based car manufacturer Nissan said that it aims to more than double its sales in the Indian market, to 1 lakh units in 2013. The company is considering its goal to sell 2,000 to 2,500 units per month with the new cars.

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Sunil Madalla, Hover Automotive India Pvt Ltd Vice President, on the sidelines of Micra variants’ launch, said, “We are targeting sales of 100,000 cars this year, this would be two and a half times more year on year. We have sold around 37,000 units last year”. In India, Hover Automotive Pvt Ltd is the sole distributor of Nissan to handle sales, marketing, customer relationship, dealer development, management and after sales.

Nissan operates through franchise-based showroom and has 95 sales outlets in 77 cities across the country. Madalla also said, “We are currently at 95 sales outlets across the country, by the end of year we are targeting 150 sales outlets spread across 100 plus cities”. Madalla went on to say that most of the expansion will be in tier III cities, as the company is doing well in tier II cities and tier I cities.

The company rolled out two new variants of cars on July 8, 2013, new Nissan Micra and Micra Active.