The competition in the smartphone market is becoming more intense every day. While Samsung is trying its best to stay ahead of the competition by introducing new products in the global market, Apple is set to step up the game by launching two new iPhones instead of one.
During an event on September 10, 2013 at the Cupertino, California headquarters, Apple will be unveiling two new iPhones for customers across the globe and one of them will have a faster processor. In addition to that, the US-based company's second handset will be sold at a lower cost. In recent times, the profit growth of the company has slowed down due to a saturated handset market in the US and in some parts of Europe. Many consumers already have a smartphone and are not looking to upgrade to new devices in the near future.
Meanwhile, a lower-cost iPhone could enable the company to expand into the overseas markets. The lower-cost phone is expected to become popular in China, as the iPhone is highly desired by many consumers there, but is out of reach due to its high pricing.
Chetan Sharma, an independent telecom analyst said that a cheaper model will open up the market significantly for Apple. On the other hand, Apple refused to comment on the new products.
Photo Credits: Phys Org