In the last quarter of 2013, the US-based smartphone manufacturing giant Apple noticed a decline in sales and market share to its main rival Samsung in the Indian market. In an attempt to compensate for losses, the company has decided to relaunch its 8GB version of the iPhone 4 in India.
Apple is trying hard to increase its market share in the country and will price the iPhone 4 at Rs. 15,000 through buyback and EMI schemes, compared to its previous retail price of Rs. 26,500. The news on the pricing was revealed by the company’s four top trade partners in the country, on the condition of anonymity.
The iPhone 4 was launched three years ago, after which the models 4S, 5, 5c and the 5s were launched and the latest model is priced at Rs. 53,500. The production of the iPhone 4 was stopped in August-September 2013 and Apple is most likely going to source unsold inventory of the device from all over the world for India.
The decision to stop the production of the previous model was made in order to push new models in the market, which helped the company to gain market value, but unit sales declined, as the 5c did not manage to reach expected numbers.
Photo Credits: BGR