Indian state government of Kerala is finding new ways to have a ten percent growth in tourists visits during 2014. In order to achieve this goal, the government is developing adventure and heritage spots to widen its target audience.
S Harikishore, the director of Kerala Tourism said that they are mostly eyeing to attract leisure tourists who come to Kerala for Ayurvedic treatments. The director went on to say, “Along with Ayurveda, we now want to develop adventure holidays programmes, the Muziris Heritage site and the spice route revival project that will cater to varied taste and can attract tourist all round the year”.
Up until 2013, the state was experiencing eight percent annual growth in tourism and with upcoming plans to offers new destinations during 2014, it expects more than ten percent rise in arrivals. The director also informed that the total revenue from tourism was over Rs. 21, 000 crore in 2013.
While talking about plans for the future, Harikishore said that they are planning to open more than 25 museums, out of which 11 are ready and will be available to the public by the end of February 2014. The state of Kerala is also planning to introduce Sea-plane project, which is aimed towards improving connectivity by air to various other destinations across the state.
Photo Credits: Life Line Tourism