Mobile application Vine announced on April 3, 2014 that it was adding a new feature for private messages sent with the help of looping short videos. The product manager of the Twitter-owned app, Jason Toff gave additional details in a blog post.
Toff wrote in a post, “From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine”. He went on to write that they have watched the community think of some clever ways to send videos to family and friends as they have been working on this solution.
The blog post also explained that users can privately send Vine videos, as well as text messages to friends. In addition to that, videos can be sent to anyone in the address book, even if they do not have Vine installed on their devices. The small team at Vine – a startup company based in New York in October 2012 – was bought by Twitter.
The latest offering comes during an increased interest in smartphone messaging apps. Even social networking giant Facebook unveiled plans to acquire the popular messaging service WhatsApp in a deal which was reportedly worth $19 billion in cash and stock. The news came following reports that Snapchat turned down the offer from Facebook worth $3 billion.
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