Electronics manufacturing giant Samsung is all set to open about 3,000 to 4,000 exclusive outlets in smaller towns in India. The company’s new stores will be opened in those towns which have a population of less than 100,000, as part of the strategy to increase sales. Samsung needs to take this step during times when the economy is slowly recovering and competition in the electronics market is also increasing.
So far, the company has been number one when it comes to smartphones and TVs, but in recent times it has been facing a tough competition from its rivals like Sony, Micromax, Apple and Karbonn. The country head for mobile phones and digital imaging of Samsung India, Vineet Taneja said that the electronic goods maker will open about 1,000 such stores in 2014 in tier IV and tier V markets.
Taneja went on to say that Samsung India has already set up about 10 such stores on a pilot basis. Taneja said, “It is indeed a big challenge since modern retailing is yet to make any entry in these small towns and villages, and at best, there will be one small street that is the retail hub”.
The new stores will have limited inventory and demo units which will help in lowering operation costs.
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