Yahoo buys mobile messaging application Blink

Yahoo buys mobile messaging application Blink

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The mobile messaging application Blink has been acquired by internet giant Yahoo. The app in question allows users to share self-destructing messages. Blink has been competing in a crowded market which includes Wickr, Snapchat, Frankly, Confide and others. It has been reported that terms of the latest deal have not been revealed so far.

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The seven members of Blink – including its founders – will be joining Yahoo. The application is a product of Meh Labs, which is a company founded by Kevin Stephens, the former employee of Google and Michelle Norgan. At the beginning, the start up was focused on the location-based service known as Kismet, which became popular around the time of SXSW 2012, when Highlight and Banjo apps started taking off.

Blink was launched on the iOS platform in 2013 and today, users are able to share and text photos, videos, voice and more with individuals. The visibility of messages can be controlled with a timer, so users can set for themselves how long they could be read or viewed after tapping. The arrival of the app on Android was announced earlier in 2014.

The application was reportedly downloaded 100,000 times so far and it was beginning to gain some ground in the Middle East.

Photo Credits: Digital Trends