Microsoft finally goes to the Middle East by launching its latest Surface 3 Pro.
Software giant Microsoft has launched its new Surface 3 Pro in the Middle East market. This device is an addition to the latest fad of laptops that can be converted into tablets.
The software giant had launched its first tablet in May 2012. The Surface 1 and the Surface 2 tablets were not officially launched in the Middle East market which is currently dominated by Samsung and Apple.
Samer Abu Ltaif the Microsoft Gulf’s regional manager said, “Surface 3 is very unique in terms of positioning itself as a laptop and that can also be used as a tablet. It has the power of a laptop and the flexibility of a tablet”.
The device has a 12 inch screen and is the thinnest laptop in the market with a 9.2 mm thickness and weighs 800 grams. It is powered by Intel’s fourth-generation processors.
Samer Abu added that the UAE is one of the first countries where the Surface Pro will be available. The device will be available in the UAE, Qatar, the Middle East and African regions.
The regional manager added that Microsoft has not gone to the assemblers to assemble this tablet. “Microsoft did not go to assemblers to assemble the tablet. We have more than 100 different components made and customised by Microsoft on this device. We believe in empowering businesses and people to perform more in a mobile-first, cloud-first world.”, said Abu.
However the device will not be available to the consumer sector. The company is deliberately focusing on the commercial sector for this product. The pre-orders of the device will begin by mid-June, 2014 and will be available in August 2014.