Jaguar and Land Rover launch in Myanmar

Jaguar and Land Rover launch in Myanmar

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Luxury automobile brands are all set to hit the Myanmar market.

The British auto makers – Jaguar and Land Rover – launched their first showroom and service centre in Yangon, Myanmar along with local partner Capital Automotive Ltd. With this recent launch, the international companies have shown confidence in Myanmar as a market for premium luxury brands.

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The managing director of Capital Automotive – Khin Tun – told the Myanmar media that it had taken a long time to bring the UK brands to Myanmar, but he was positive about the sales being swift.

Tun added, “I am sure we will soon see many of these new Land Rover and Jaguar models on the roads in Myanmar”. The MD however refused to comment on the company’s target sales figures.

The Land Rover vehicles will range from US$100,000 to $330,000 and the Jaguars will range between $149,000 to $250,000.

Khin Tun said that a wide range of models is offered so that as far as possible each vehicle can be customized for every buyer. The price options can vary depending upon options of interior accessories.

Photo Credits: Myitmakhamediagroup